40% ROAS Growth in Just 7 Months
Emerson Hair and Beauty is a UAE-based brand catering to the GCC region, offering a curated range of top-quality curly hair products, including shampoos, curl creams, gels, foams, butters, oils, and accessories. Emerson’s mission is to become a trusted partner in every customer’s haircare journey by providing premium products and expert guidance to empower individuals to embrace their natural beauty and maintain healthy, vibrant curls.
About Reach Accele Media
Reach Accele Media is one of the fastest-growing digital marketing agencies based in Ahmedabad, India.
With over 15 years of experience in delivering integrated SEO and digital marketing solutions, Reach Accele Media was founded to help businesses build a strong digital presence. We have empowered a wide range of local and international clients to achieve greater online visibility and a consistent flow of qualified leads.
Our expertise lies in laying strong digital foundations, boosting brand awareness, and generating high-intent inquiries-particularly for local businesses across industries such as education, healthcare, hospitality, legal services, and more.
We take pride in aligning our clients’ goals with performance-driven strategies to deliver tangible and measurable results.
The challenge
When Emerson launched its new website, it had minimal visibility on Google and lacked SEO-friendly structure. Key challenges included:
- No landing pages tailored for curly hair products.
- Website content was generic, lacked keyword focus, and wasn’t optimised for users or search engines.
- Target regions (Dubai & GCC countries) were not strategically highlighted within the website.
- No backlinking or domain authority-building efforts.
- Analytics and performance tracking tools were not in place.
The Solution
Reach Accele Media partnered with Emerson to build their digital presence from the ground up
- Strategic Website Development: Based on our industry research, we added essential product category pages and optimised the entire website for search engines.
- SEO Foundation: On-page SEO issues were fixed, content was rewritten with keyword targeting, and site structure was improved.
- Performance Tracking: Set up Google Analytics, Search Console, and other tools for real-time tracking.
- Content Marketing: A content strategy was developed around educational and industry-relevant blogs to boost organic traffic and engagement.
- Backlinking: Built quality backlinks to increase the site’s domain authority and organic reach.
- Google Ads: Once SEO started yielding results, we initiated a controlled paid media campaign focused on conversions and ROAS.
Results After 7 Months (April 2025 Vs. July 2024)
increase in organic traffic
increase in organic impressions
of conversions attributed to paid media
Return on Ad Spend (ROAS) through paid campaigns
Top Ranking Keywords in UAE
- curly hair products dubai
- healthy hair studio by enitan
- deep follicle treatment
- inahsi dubai
- cg approved products uae
- middle eastern curly hair
- 3b vs 3c hair
- animal curly hair
- mielle uae
- arab curly hair
